Today in Melbourne, Miranda Kerr made a special appearance alongside David Jones GM David Bush to talk us through the department store's trends for the season. During her chat, she talked about her love of Sydney label Lover (a new David Jones signing she's been wearing everywhere lately), her fondness for summer's bright shades, and how high heels are her only exception to comfort dressing.
She also talked about her baby boy Flynn's taste in seasonal beauty looks: "My son loves red lipstick!" she laughed. "He's always covered in it."
Short of a J-Crew style scandal about gender-norms, there was very little to cause controversy at the supermum's apperance. However, hoping to get the model, who has an organic beauty line and is passionate about environmental issues, to talk sustainability, we sent our eco columnist Tullia Jack along to the showing to speak to her.
Here's what she had to say:
Belying the grey skies, Fashion Ambassadors Miranda Kerr, Samantha Harris and a bevy of models took to Bourke St today to preview David Jones' Spring Summer 2012. Predictably pretty dresses in brights and florals dominated, with a plethora of floaty fabrics pitched squarely at race goers. Heels were sky high, strappy nudes with ‘pops’ of colour. Beauty tended towards tanned. David Jones has once again presented the inevitable glambot fare for our hordes of inanely attractive men and women.
Queen of the Glambots, Miranda Kerr, perpetuating beauty, elegance and charm showed her personable side today chatting with David Jones General Manager David Bush about her take on the upcoming season’s trends. According to these oracles the key trends for Spring Summer 11/12 are Purity: layering textural white on white, Kaleidoscope: sheers, colourful prints and billowy silhouettes and Safari Luxe: animal prints, neutral palettes and geometric detailing.
The model casting was wonderful, Samantha Harris is looking more beautiful every season, and local girl Claire Quirk shone in a selection of the best of Australian design. David Jones have done an excellent job of curating some of the most exhilarating Australian designers around. Dion Lee, Megan Park and Bianca Spender’s looks were all completely water tight, and despite DJs contrivedly mainstream styling, still managed to hint at individuality.
I was hoping to use this opportunity to chat with Miranda Kerr and David Bush about their approach to sustainable fashion, but found the highly controlled sound bites fairly impersonal, so here is a far more intimate cut and paste from the DJs website:
David Jones is committed to managing our operations in an environmentally sustainable manner, by investing in efficiency measures that minimise the impact that the business has on the environment, and by developing robust management systems to ensure transparency and confidence in environmental reporting.
What does that mean and what are they actually doing? I am hoping, dear readers, to find out more and get some advice from the taste-making glambots on how they incorporate sustainable fashion in their wardrobes. In the mean time what is everyone else doing?
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