The Christian Louboutin Sale's Decoy Sign Has Returned

Just like last year, the Louboutin sale is in denial. A sign posted on the front of 306 W. 38th Street reads "Please note there is no Christian Louboutin sale happening at this time." But when we took about four steps into the building, a woman with a clipboard asked us if we here for the sale. So much for the sign.

Our clipboard-wielding friend told us that the sale is appointment-only, and you need to know someone who works in the Louboutin corporate offices in order to make an appointment. That's not exactly how things have worked in the past, but the point remains: If you're not on the list, you won't get in. If you're one of the lucky few who are connected, congrats: Every woman in New York is officially jealous.—Jamie Cooper

This morning, we stopped by the Christian Louboutin sale, only to find that there was basically no line—and apparently—no sale. A sign posted to the door (above) read: "Dear Visitors, Please note: there is NO Christian Louboutin sale happening at this time." We thought something was a little off, seeing as there wasn't a fashion editor in sight.

The line of about 10 people wasn't about to quit, though, even after an employee came out in spiked Louboutin boots to tell everyone there wasn't a sale. No one else in line had a hard invite, except for a two girls who explained that a friend had forwarded them an invitation that said the sale began on Friday, for celebrities. That's consistent with what Madison Avenue Spy said yesterday: "An informant tells us that throughout Monday and over the weekend, A-list celebrities and VIPs have been scooping up discount Louboutins." Not a single thing has popped up on Twitter from any of them, though, so we're wondering if NDAs came attached with the invite this year.