MK2 'Crazy' for 3D sales

Gaul's MK2 is entering the international 3D sales biz.

The shingle, a French digital cinema pioneer, has digitized its circuit of 60 screens, and has been very successful programming opera and sports events in its theaters, said MK2 prexy Nathanael Karmitz.

Now it's looking to sell at least one high-profile 3D entertainment-based feature a year for foreign theatrical and TV, according to Karmitz.

The first 3D project on its sales slate is "Crazy Horse Paris -- Feu by Christian Louboutin in 3D," an omnibus of 12 live acts at Paris' iconic club designed by Louboutin and directed by France's Bruno Hullin, whose credits include the 2010 World Cup sportscasts.

The 80-minute "Crazy Horse" also features interviews with Louboutin and performers. David Lynch composed a musical piece for the show, as did Natacha Atlas.

MK2's core business is, and will remain, its production of four features a year, Karmitz said.

Three MK2 productions play Cannes official selection: Walter Salles' "On the Road," Abbas Kiarostami's "Like Someone in Love," both in competition, and Xavier Dolan's "Laurence Anyways," in Un Certain Regard.

The much-anticipated fashion event "The Front Row" lands on Bethesda Row beginning Thursday, and more than 40 fashion events, a film screening and a cameo by the Bravo Network's Andy Cohen are on the agenda.

The event launches Thursday evening with a free screening of "God Save My Shoes" at the Bethesda Row Landmark Cinema -- a documentary that "journeys into women’s psyche and closets" to explore their relationship with shoes. The film highlights shoe designers including Christian Louboutin, Manolo Blahnik, Pierre Hardy, along with celebrities like Fergie, Dita Von Teese, and Kelly Rowland. Following the screening, moviegoers can stick around for a Q and A session with film producer Thierry Daher hosted by Washingtonian Magazine fashion editor Kate Bennett.

Then, on Friday, stop by Redwood from 5-6:30 p.m. as Andy Cohen signs copies of his book, "Most Talkative: Stories from the Front Lines of Pop Culture." Cohen, Bravo's Executive Vice President of Development and Talent, has produced some of the network's most popular shows including Project Runway and The Rachel Zoe Project and hosts Bravo's late night talk show Watch What Happens Live.

Following the book signing, stick around Bethesda Lane for the Front Row's fourth annual runway show at 7:30 p.m. to glimpse looks from Row retailers including Ginger, Amethyst, Urban Chic, Lou Lou, Sassanova, Pink Palm, and Wear It Well.

Saturday, special children's events are planned from 11 a.m. - 2 p.m. during the Chic Child on the Row event on Bethesda Lane. And throughout the event, enjoy fashion, beauty and culinary events from more than 30 Row retailers and restaurants.